Inside Verona, the Avedon-Versace imagery becomes a performance.
The legacy of Richard Avedon's campaigns for Gianni Versace becomes a collective action.
Lo sguardo che cambba, a project by Studio la Città and Deposito A' curated by Olga Januszek, Corinna Ferrarese and Carol Smajato, with special guests Aldo Sodoma and Carlo Tombola, doesn't quote: it activates.
Lo sguardo che cambba, a project by Studio la Città and Deposito A' curated by Olga Januszek, Corinna Ferrarese and Carol Smajato, with special guests Aldo Sodoma and Carlo Tombola, doesn't quote: it activates.
It shifts the focus from the result to the process, from the finished image to its making.
Avedon's body-architecture is translated into an open stage.
Avedon's body-architecture is translated into an open stage.
The set is not a backdrop but a device:
moving lights, bodies, and clothes generate possible shots in real time.
No vintage mannerisms: the references to 1980s New York, Studio 54, and Fluxus practices
serve to mix roles and skills. The audience participates, and the authorship expands.
moving lights, bodies, and clothes generate possible shots in real time.
No vintage mannerisms: the references to 1980s New York, Studio 54, and Fluxus practices
serve to mix roles and skills. The audience participates, and the authorship expands.
Olga Januszek's photographic direction introduces a different perspective, even gender-specific: she re-tunes the pose, re-examining the distance from hyper-virilism without denying its iconic power.
The project finds its fulcrum in the gap: hesitations, repetitions,
tableaux vivants that remain alive beyond the shot.
The clothes don't imitate: they resonate.
The project finds its fulcrum in the gap: hesitations, repetitions,
tableaux vivants that remain alive beyond the shot.
The clothes don't imitate: they resonate.
The creations by Antia Studio, Mia Hasak, and Martina Savino,
selected and combined by stylist Carol Smajato, maintain the codes
(sculptural cuts, glossy surfaces, saturated colors) and bring them into the present,
between materials and functions designed for performance.
selected and combined by stylist Carol Smajato, maintain the codes
(sculptural cuts, glossy surfaces, saturated colors) and bring them into the present,
between materials and functions designed for performance.
Photography becomes a stage, and the stage becomes a photograph: a swing between control and risk. Thanks to Studio la Città and the hospitality of Deposito A: transforming format into content. Not an exhibition about fashion photography, but a context that reintroduces production protocols and times.
The challenge of ensuring continuity to this device beyond the event remains.
This is also its strength: Lo sguardo che cambia brings fashion photography back to a living space, one of proximity and risk, far from nostalgia and algorithms.
This is also its strength: Lo sguardo che cambia brings fashion photography back to a living space, one of proximity and risk, far from nostalgia and algorithms.
CREDITI TEAM CREATIVO
Fotografa: Olga Januszek
Fashion stylist: Carol Smajato
Produzione artistica: Corinna Ferrarese
Fotografo backstage: Carlo Tombola
Designer: Antia Studio, Mia Hasak, Martina Savino Design
Modelli: Hafida Nabih, Luana Savadintzky, Ousmane Gueye
Fotografa: Olga Januszek
Fashion stylist: Carol Smajato
Produzione artistica: Corinna Ferrarese
Fotografo backstage: Carlo Tombola
Designer: Antia Studio, Mia Hasak, Martina Savino Design
Modelli: Hafida Nabih, Luana Savadintzky, Ousmane Gueye
